Chapter 5: America’s Best Newspaper Writing: Top-10

1. Write a story so good, the editors won’t touch it.

2. Try to be creative; shape your writing style to fit the story.

3. Most of all, pay close attention to the needs of readers: translate jargon and simplify numbers.

4. Categorize your material.

5. Make a point repetitiously, but in different ways.

6. Public relations people are not necessarily your best friends.

7. Get the writing to a place where it seems effortless.

8. The writing should be musical.

9. Use repetition and devices to keep readers interested.

10. Write with simple and clear prose.

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